lunes, 2 de febrero de 2015

Reputation Management: What Everyone Should Know

Reputation Management: What Everyone Should Know

The reputation that your business has is incredibly important. A good reputation builds a solid and loyal customer base. Then you get customers simply by word of mouth, based on your reputation. So here are some things you can do to ensure your business has a solid reputation with a loyal customer following.

To help build your company's reputation, you need to claim your name. The name of your company or your product is essential to brand recognition. There are several websites that allow you to check your product's or company's name to ensure that it is not used by someone else.

Before putting too much effort in reputation management online, check to see how much you need, if any. Search your business with Google and Bing. Do negative results come up? Do the websites and blogs your business runs only show up on a few hits or none at all? Answering yes to either question means that you have work cut out.

One good way to improve the reputation of your company is by asking customers who are happy with your service or product to post positive reviews on your blog or website. You can also ask them to say something nice about your company on sites like Linkedln, Google Places or Yelp.

When people take the time to say something about your business, it is important that you are courteous enough to respond. While you may be a very busy person, it shows your audience that you actually care about them and what they have to say. This is vital if you want to maintain a steady customer base.

Seo

If your website does not rank on the first few pages of an Internet search, it may be time to invest in a company that specializes search engine optimization. This company will take each of the pages in your website and incorporate keywords throughout it using the latest in SEO practices.

When you are creating you site, try to use your company name on several different pages. It is best to use it in the URL and the HTML title tags in addition to mentions in the text. This is a great SEO strategy because it should move your site to the top of the rankings, which will give search engine spiders the idea that you have some authority.

Don't use any SEO techniques that are considered "black hat". This can really hurt the credibility you have on the Internet. Trying to finagle the search engine system to achieve rank may backfire and get you completely banned as a business. You will lose trust and credibility with your customers.

Marketing

Posting information on social media sites is important to your business's reputation. You should post several times a week at the very least to effectively run a marketing campaign. If you find that posting on social media sites is overwhelming, consider hiring an assistant to make your posts for you.

Before you start marketing to your customers, make sure that you are aware of the demographic you are targeting. This will help you figure out how to connect with them. Your tone, content and verbiage are supposed to be differ in accordance with the type of people you are trying to appeal to.

When you speak with your audience, make sure that you do so in a conversational tone. People do not like the idea of business owners always speaking to them with marketing in their minds. While you do want to make a sale, you should never make a customer feel like this is your only concern.

Reputation

Monitoring your personal reputation or business brand is very critical to online reputation management. Set up automatic alerts to happen when your name comes up. Use Trackur, Monitor This and Google Alerts to send you notices when new content comes up. That way, you can know the very next day, if not sooner, when someone is talking about you.

The best way to manage your reputation is simply to provide great customer service to everyone that you deal with. When everyone is happy, they only say positive things or just nothing at all. Word of mouth is the most powerful advertising because it is free and unstoppable. Make sure no one ever has a reason to bad mouth you in the first place.

Keep your eyes and ears open on the social networks online. People often talk about companies on these platforms. If you keep tabs on these sites, you will see negative remarks before they can do any real damage. That is one way to protect your business reputation from any further damage.

Black Hat

Don't use any black hat SEO methods. The only thing this will do is ruin your online reputation. Your site might even get banned if you break rules. Nobody is going to have any trust in your business if they can't even find you online.

You can see how important a reputation is when building up a business. Word of mouth is often more important than any advertising campaign could ever be. So use the tips from above to help establish a good reputation in your community. Building a loyal customer foundation is one of the best investments that a business can make.

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Global Marketing Asesores  Reputacion en internet